
FUEL your training
Oats - yep, we all know they are the wonder-food that can keep your energy levels on track. But if you're looking for a breakfast with added oomph, then FUEL could be just the morning jolt your body needs.
It's an energy cereal that has been created specifically to meet the needs of sports and fitness enthusiasts.
Three reasons to eat oats
FUEL has been developed for people (yes, that's you, Zesties!) who take part in sports such as triathlons, marathons and long distance road cycling to help sustain them through punishing training regimes and during the race itself.
It comes in two flavours - Real Fruit, and Chocolate Chunks. We're not really fans of chocolatey breakfast cereal here at Zest HQ, so we tried the Real Fruit version - and it is delicious. Mixed in with fruit compote and yoghurt it really does taste like the food of champions. Crunchy, wholesome - and packed with large clusters of toasted oats.
Containing only natural ingredients, FUEL is rich in Vitamin B and E, high in fibre and contains guarana extract, offering a blend of slow- and fast-release energy.
It was created by Barry Mauleverer, a veteran of extreme sporting challenges including the gruelling Marathon des Sables, the Himalayan Marathon and, most recently, the Jungle Marathon in the Amazon.
He says, 'We have created FUEL because we were bored with what was on offer in the cereals category and specifically to meet the needs of today’s active people taking part in marathons, triathlons, mountain climbing as well as more traditional pastimes such as rugby, tennis and squash. An energy-packed cereal like FUEL will help give you the edge.'
Find FUEL in Tesco and Sainsbury stores, RRP £3.29 for a 400g pack.