Inspired by the success of our phenomenal Team GB women, Zest will be championing females in sport way beyond London 2012. Read our pledge here.
This summer female athletes took centre stage and won the hearts of the world with their stand-out performances. We’re determined to keep that passion, pride and enthusiasm for women’s sport alive well beyond summer.
WE WILL champion the cause for better sponsorship and media coverage. Olympics aside, only 5% of media coverage is dedicated to female athletes and 0.5% of sponsorship in the UK went to elite women’s sports between 2010 and 2011.
WE WILL continue to support female athletes, giving them high-profile coverage in Zest magazine and online well beyond the summer of 2012.
WE WILL encourage all women to get into sport, to increase their fitness and to try new activities and will provide the support, motivation and encouragement to make that happen, both online and in the magazine.
Best sports for women - and how to get involved
More ways to find a sport that suits you - and how to get started
If you've been inspired by our Olympic heroines why not get involved. Take a look at our Keep The Momentum inspiration gallery to find your next sporting challenge. Don't forget to let us know what you're getting up to. Tweet us @ZESTmagazine and #keepthemomentum
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Beginners' guide to running
Low-cost guide to getting started in sailing
So you'll never be an Olympic athlete - but you could become a coach...
Posted: 18/09/2012 at 20:40
Posted: 28/10/2012 at 17:09
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