The British swimming champ makes an impact in more ways than one in the run-up to London 2012
She's aiming for gold at the Olympics, but in the meantime champion open water swimmer Keri-Anne Payne has won a sponsorship deal as the face of Max Factor's limited edition False Lash Effect Gold mascara.
The 23-year-old swimmer won silver at the 2008 Beijing Olympic Games and was the first GB athlete to qualify for the London 2012 Games.
'I'm so excited to be working with Max Factor,' Keri-Anne Payne says. 'When I'm not training, I love experimenting with make-up and creating different looks. I'm a long time fan of False Lash Effect, as the big lash look makes me feel confident.'
Max Factor's False Lash Effect Gold gives volume to eyelashes through a combination of the brand's biggest ever brush and its volumising formula.
False Lash Effect Gold in black is available in stores throughout the Olympic Games, RRP £10.99.
