Be Food Smart with Change4Life

New government advertising campaign encourages healthy eating for all


Posted: 8 January 2013
by Abra Dunsby-Sircana


The Change4Life family

Did you know that a can of Coke contains the equivalent of 17 sugar cubes? Or that there's a wine glass of fat in a large pizza?

Well, you're a Zestie, so maybe you did already. But a new advertising campaign from the Department of Health has launched, in a bid to make us all 'food smart' and health-up our diets.

10 healthy eating habits

Watch out for the TV ads, which also aim to raise awareness of the hidden 'nasties' such as  salt, sugar and fat that are present in so many commin foods - especially processed products.

The campaign is part of the government’s Change4Life scheme, which aims to make it easier for us all to monitor what we eat and make more positive food choices. Various supermarkets are supporting the scheme by choosing to introduce a traffic light system of food labelling this year 2013, which will enable shoppers to quickly work out the nutritional value of day-to-day groceries.

Cook, eat and run - fast food for home cooks

Change4Life has come up with ‘Meal Mixer’ - a combination of over 2,000 quick and easy recipe ideas - which can be requested free online. The book also contains discount vouchers for essential food items in a bid to ensure that everyone can fill their cupboards with healthier food choices. Visit Change4Life to order your free meal mixer or view the advert here.


Previous article
Angelina Jolie's drastic action to avoid breast cancer
Next article
Could YOU get IVF on the NHS?

healthy eating; eating habits; recipes
TwitterStumbleUponFacebookDiggRedditGoogle

Discuss this story

Talkback: Be Food Smart with Change4Life


Log in
Subscribe to Zest magazine

Shopping partners

Click here Click here Click here Click here Click here Reclaim your lunchbreak now
Click here