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Arctic skincare secrets

Ever envied Scandinavians for their clear skin and pristine complexions? We find out the secrets of their skincare routines


Posted: 1 February 2012
by Nicola Davenport

BlanX whitening toothpaste
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Arctic lichen

BlanX whitening toothpaste

The unique combination of ingredients in BlanX® is apparently proven to give you healthy white teeth and a whiter smile. But how?

The secret of the BlanX range (which comes in four formulations, including one for sensitive teeth) is in its unique formula which contains extract of Arctic lichen. This selectively kills 'bad' bacteria while leaving the good bacteria needed for a healthy mouth. It also inhibits plaque from sticking to teeth - a major cause of decay and staining.

The active ingredient of Arctic Lichen combats the bacteria responsible for causing cavities. It removes bacteria that sticks to enamel and penetrates deeply into teeth to remove bacterial residues and stains caused by food and drink. Arctic Lichen also stops plaque from forming.

And if that isn't enough to convince you, BlanX even offers a 30-day guarantee, and all toothpastes in the range come with a free BlanXometer so you can literally watch your teeth whiten by the day.

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